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Lapstone and Hammer Popup Fundraiser

ROLE: DESIGNER  |  AUGUST 2018

Celebrating giving back and creating across several mediums.

This pop up fundraiser was in collaboration with Coral Studios and Capstone and Hammer in Philidelphia, PA. The event was hosted on August 31 and included a limited release merchandise and the Coral Studios Air Max 95 and a live panel including New York Sunshine, Coral Studios, and Aurora Anthony. All profits benefitted the Great Barrier Reef Foundation and well as a local charity in Philadelphia.

Result

The product consisted of a suede ocean inspired upper with Coral, Aqua, and Pink accents. The shoe was on sale during the week of August 18th and generated over $20,000 in sales. A portion of the benefits went to the great barrier reef foundation and the Children Aids Society. After the initial release, a pop up fundraiser was hosted at Lapstone and Hammer in Philadelphia.

The shoe received positive reception with artists and influencers such as Sheck Wes, Virgil Abloh, Lebron James, and more all owning a pair of the sneakers.

Press: Kicks on Fire, Sneakernews, Sneakerbar Detroit, Sneakerfreaker