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Nike x We Are Cultivator

ROLE: DESIGNER  |  AUGUST 2018

Creating a Sneaker to benefit the environment and the culture.

In collaboration with We are Cultivator and Ismailia Traore (cofounder of Coral Studios), we designed an Air max 95 inspired by and benefiting the Coral Reef. The original inspiration was the name sake Coral Studios. Coral Studios was founded upon the idea of working with anything and anyone in order to push culture and creativity. Like coral reefs, Coral Studios houses immense life and energy forces spanning a multitude of art mediums and professions.

Result

The product consisted of a suede ocean inspired upper with Coral, Aqua, and Pink accents. The shoe was on sale during the week of August 18th and generated over $20,000 in sales. A portion of the benefits went to the great barrier reef foundation and the Children Aids Society. After the initial release, a pop up fundraiser was hosted at Lapstone and Hammer in Philadelphia.

The shoe received positive reception with artists and influencers such as Sheck Wes, Virgil Abloh, Lebron James, and more all owning a pair of the sneakers.