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Joe by Joe


 Merchandise designed for JoebyJoe.

Merchandise designed for JoebyJoe.


It’s not often that you get to work with people that understand the vision and are able to interpret it.

This new site not only represents a new beginning of sorts but it also is the brand taking its place in the market. The Joe By Joe lifestyle is real and its based on a postive thought pattern followed by unyielding ambition.

— Joseph Hayes


JoebyJoe or Joseph Hayes is a contemporary artist based in New York City. I was tasked with creating promotional material as well as redesigning his web-based store and blog. The result was a design that reflects Joe’s creativity and various use of different mediums. The full website can be viewed here.